We identify, we understand, we put in touch


Effective and tailored communication is critical in achieving sustainable success. We strive to cater to the specific needs of our clients in terms of corporate strategy, media outreach and networking through:

Corporate Strategy: We identify and understand our clients’ needs and we assess specific objectives before defining a tailored strategy;

Media Outreach: We connect our clients with appropriate journalists, media professionals and key personalities that will increase the results of the strategic plan;

Networking: We develop an extended range of customized networking strategies so that our clients may benefit from a maximum influence at all levels.

Opportunities brought by the Spanish market


STRACTEGIA has an extended network of researchers with expertise in strategic current issues, including current political, economic and social dynamics. We deliver our clients tailored analysis of a wide range of strategic issues, including the most complex matters. This enables us to provide strategic advice based on an assessment of challenges and opportunities, and the identification of trends and how to accurately anticipate, and/or react, to them accordingly. Our main areas of research expertise focus on: Geopolitics of the Middle East and North Africa (MENA), and Spain’s contemporary perspectives.

Geopolitics of the MENA región

The world is full of growing intertwined and complex challenges. These pose additional difficulties when sorting out what is relevant from what is less important. At STRACTEGIA, we offer our clients a quality service brought by our pool of renowned experts. Depending on the topics and specific issues at stake, we provide an in-depth analysis based on the following:

Strategic overview, key challenges and identification of the main risks in the MENA region;
Key actors, structural realities and decisive variables for the MENA region;
Future trends that have to be taken into consideration and how to anticipate their consequences accordingly.

Spain’s perspectives and challenges

Our geographic location and experience acquired over the last years places us in a privileged position for understanding Spain’s context and thus enabling us to give answers to specific clients’ needs in relation to the country’s situation and challenges.

The fact that we are based in Spain, closely following the country’s perspectives and evolutions, coupled with our network of contacts at the political, economic, social and media levels put us in a privileged position when assessing the following:

Spain’s political situation: state of play, influential stakeholders, real decision-makers, core political and security challenges and likely outcomes;
Economic prospects: micro and macroeconomic realities, future trends, foreseeable and likely risks and repercussions on Spain and its economic and business actors;
Social situation: surveys, monitoring of social and popular trends and in-depth analysis of social and societal realities, likely outcomes, as well as how to react to and/or anticipate them.

Identifying the intercultural and business contexts


There is no doubt that Spain has a vibrant and dynamic business community. Although the impact of the financial and economic crises can still be felt and seen in the country, the Spanish market remains full of promising opportunities. Spanish businessmen and economic stakeholders are willing to invest abroad, while foreign representations to Spain are also keen on looking for similar opportunities in the country.

Nevertheless, a successful business approach also requires using an adequate language. This is especially true in situations where interlocutors come from different cultures and/or speak a different language. STRACTEGIA puts its assets and its experience at the service of Spanish and non-Spanish individuals and entities who are willing to consider and/or undertake mutual business endeavours. Our pool of contacts, our intercultural and multilingual skills as well as the wide range of relevant integrated activities we cover make us a privileged actor for fine-tuning our clients’ business strategy, networking and other needs. The nature of our activities, skills and our excellent knowledge of the Spanish context and business culture allow us to provide:

An accurate identification of the tools and the concepts needed to approach market opportunities within Spain;
– The development of a customized action plan incorporating adequate and accurate terminology, enabling our clients to benefit from a successful method of approach towards business opportunities;
– When needed, a constant follow-up on the business plan and actions of our clients to allow them to maintain a growing investment strategy.

STRACTEGIA is composed of a multilingual and multicultural team with diverse expertise and skill sets. Our working languages are: English, Spanish, Arabic and French.


STRACTEGIA es un centro especializado en la evaluación de riesgos y de acción estratégica con sede en Madrid. Proporciona servicios para empresas y organizaciones públicas y privadas.

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Harry Williams
CEO, HW Tech Inc, Bulgaria

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Deborah Beck
CTO, Deborah Softwares, USA
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